There has been a lot written about the use of Twitter for business and marketing in the enterprise recently, and I think most of the blogs / articles highlight key concepts and ideas. However, sometimes companies need to look outside their industry to really learn best practices. When enterprises today are looking for new and interesting ways to interact with their clients, look no further than the cycling community and Lance Armstrong and friends. So far, Lance Armstrong known as @lancearmstrong has almost one hundred thousand "followers". For fans of Lance Armstrong's products (i.e. Trek Bicycles, Lance Armstrong Foundation, Team Astana, etc...) there are thousands of devoted followers who follow everything from product release info to product previews to cross promotional offers/news. There is no reason why every company shouldn't take a page out of Mr. Armstrong's Twitter strategy to provide exciting and relevant "sneak preview" news and updates prior to them hitting the "newswire". I would suggest that the VP Strategy, CTO, or CEO is the perfect person to begin Tweeting to all those customers who really do care about your products and love your company.
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February 13, 2009
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I follow Lance and feel that much more connected to him. Is that the point...sure is right? Twitter gives businesses another avenue to become findable and build community around their products and lets their loyal users spread love and links very quickly.
Lance has jumped into Twitter with both feet and he's felt the power I'm sure both in his brand loyalties...and his foundation/causes.
Keep up the good work.
Posted by: Doug Mitchell | February 23, 2009 at 08:58 AM
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There is no reason why every company shouldn't take a page out of Mr. Armstrong's Twitter strategy to provide exciting and relevant "sneak preview" news and updates prior to them hitting the "newswire". I would suggest that the VP Strategy, CTO, or CEO is the perfect person to begin Tweeting to all those customers who really do care about your products and love your company.
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