Enterprise Software Executive

7 Laws for the New Software Landscape - Ray Lane

By Ray Lane, Kleiner Perkins Caufield Byers

The Inter Personal Enterprise will call for software vendors to deliver an entirely new mix of offerings. Product, price, promotion, place – no Marketing 101 concept will be left untouched. Here are seven guiding principles.

1. Serves an individual need – The product must be able to create value for a single individual or and become more powerful as it serves a group.
2. Virally adopted – Users will hear about it via word of mouth. Someone downloaded it and is saying, “Try this.”
3. Contextually personalized information - Products need to know the location of the user, the reason for being there, and what information the user might need because of these factors.
4. No data entry or training required – Users can bring up the application, enter some information and begin to use it. Usability is completely intuitive.
5. Delivers instantaneous value – As soon as users begin to use the application, they realize its value. There is no waiting period or return that is based on usage by a larger group.
6. Utilizes community and social relationships – Products will leverage the vast network of social and organizational connections attached to each individual for new connections and better information.
7. Minimal IT footprint – CIOs are critical in determining how technology is utilized by the company but no longer have to make all the decisions. Ideally, products should be able to be adopted without IT’s approval.

"Everything that can be invented has been invented in CRM"

We all know the the quote below very well.

"Everything that can be invented has been invented." --Charles H. Duell, Commissioner, U.S. Office of Patents, 1899.

It has been used in various presentations and speeches over the years.  However, recently I started wondering if CRM was facing this sort of future.  Think about it.  Contact Management attributes of 20 years ago are the same today with the addition of "Cell" and "Email".  Maybe we have added a few new areas such as chat / IM fields along with relationships to complex profiles, but has contact management really changed.  Do we look at "Keep in Touch" functionality and point to those new features as revolutionary or really more evolutionary changes?  Has everything that can be invented, in essence, already been invented when it comes to CRM?  Don't dismiss the idea as there is a case to be made that Salesforce.com has made a business out of providing a no software solution while delivering the same basic functionality that all CRM solutions have provided over the years.  Their new twist, on-demand deployments and on-demand pricing, not net new functionality for the most part.  Before I get a bunch of emails, I acknowledge that Outlook Plug-ins and Global search are nice features that Salesforce.com delivered first, but you have to agree that these are still evolutionary changes to the same core functionality.  My sister was in town for SAP's Sapphire conference at the World Congress in Atlanta.  SAP is a company that is using their ERP applications and integration with the full suite as their CRM differentiator.  Another good strategy, but this is still the same CRM functionality and business process that we have seen for a long time.  So, is this another SugarCRM soapbox moment?  No, I am not suggesting that SugarCRM has it all figured out either, but SugarCRM is at least asking these same questions and listening to the community to determine the answers.  Based on what SugarCRM is hearing from sales executives all over the world and SugarCRM Open Source community members, CRM does have a lot of new and radical innovations in the future.  My blog article on CRM and Web 2.0 discussed some of the upcoming collaboration features that we can expect in the future.  Specifically, I mentioned the usage of blogs, wikis, and tags as new Web 2.0 tools that CRM companies like SugarCRM are implementing in the future.  However, what can and should we expect to see 1, 2, and 3 years from now.  What are some of your ideas for new CRM applications, processes, and functionality?  More integrated modules and more extensive suites are table stakes, what is the radical change that you would make if you were running one of the large CRM vendors?  And how would those changes benefit the users of CRM?  How would it help our audience, sales and marketing executives?   

Ben Yoskovitz - 10 Reasons Proposals Fail - Must Read for Software Execs

Must read by Ben Yoskovitz
Co-Founder of Standout Jobs. Entrepreneur and opportunity seeker!

http://www.instigatorblog.com/top-10-reasons-why-proposals-fail/2007/02/07/

But most proposals are bad. Here are 10 reasons why proposals fail:

1. They’re too long. Proposals aren’t meant for “shock and awe” - don’t try and overwhelm the prospect into submission. Edit and cut. Cut and edit. There’s no perfect length for a proposal, but how many of your prospects really read the whole thing? They scan and skim till they get to the price and timeline. Keep it short.
2. They don’t reference the prospect’s pain. Why did the prospect ask you for a proposal? You better have a crystal clear answer to that question. Too many proposals don’t reiterate the pain properly. Skipping that makes the prospect feel like you don’t get it.
3. They’re too technical. I know you’re the expert in your field, that’s why I asked for a proposal. You don’t need to inundate your proposal with buzzwords and industry-hooey. A prospect only knows a smidge of what you know about your business, and they don’t really want to know more. Your proposal fails when it sells industry mastery using language I won’t understand.
4. They’re not selling benefits. Proposals that miss out on #2 and focus too much on #3 invariably aren’t selling benefits. If you’re not selling benefits you’re sunk. And for the love of everything that is holy, spell these out as clearly as possible.
5. They’re not well structured. Proposals are stories. And every story has a beginning, middle and end. Think of your proposal as a story and write it accordingly.
6. They’ve got spelling and grammatical problems. A proposal with spelling errors is unacceptable, it’s as simple as that. Grammatical problems may be harder to catch. Three tips: Read it out loud. Write short sentences. Have someone else read it.
7. They’re poorly formatted and packaged. Style counts! On top of that, your proposal isn’t the only game in town. You want to stand out right? Take some time to format things nicely. Add some pictures. Use bigger headers, smaller paragraphs, and color where appropriate. Think jazzy. If you’ve got substance, sell it with nice packaging.
8. They’re missing testimonials and client references. I’ve rarely seen a proposal with testimonials or client references. It makes no sense. Pepper in a few testimonials to spice it up and add a feeling of success. Add in some client references with contact information to give your prospect a clear message, “you know what you’re doing and you can prove it.”
9. They’re missing a thank you. Proposals are personal. You’re not writing installation instructions for IKEA furniture are you? Unless you’re sending a proposal unsolicited (which makes little sense) someone’s given you that opportunity. Thank them for it.
10. There’s no call to action. You submit the proposal. Now what? Um…um…um…oops. Put in a crystal clear call to action. It could be a follow-up meeting, contract signature, or something else — it almost doesn’t matter. What’s important is that there is a next step and you’ve explicitly told the prospect what it is.

Web 2.0 and CRM - How is CRM embracing Web 2.0?

This week I attended the CRMA Conference in Atlanta with the keynote by Paul Greenberg.  Paul and several other speakers including Don Peppers of Peppers & Rodgers Group presented a common theme throughout the presentations.  The theme was the emergence of Web 2.0 technology and how CRM would embrace or fail to embrace Web 2.0.  In my opinion, Web 2.0 is a mixture of technology and social media activities that allow collaboration like blogging, wikis, podcasts, blogs, and youtube.   However, Paul and Don built some compelling cases for why CRM companies need to be incorporating Web 2.0 into their applications.  First, the world has moved from 1:1 marketing to many to many marketing with the growth of these tools.  No longer can a company focus on their most profitable customers because it only takes one vocal customer to trash your company....see Paul Greenberg's blog for an example of how one person can really make their complaint known to the world with his DreckTV (Directv) issues.  Second, CRM applications must incorporate these tools into their suites to better allow their clients and their client's customers to manage their relationships.  One of the speakers mentioned that the term CRM is no longer used at Disney.  They have replaced that term with CMR (Customer Managed Relationships).  In reality, that is how the customer centric world has evolved.   

As a member of the SugarCRM team, I can tell you that Web 2.0 isn't only part of our roadmap, but it is also part of our very existence.  SugarCRM emerged as an open source software vendor through the use and advocacy of happy users around the world that were very vocal.  Initial users of SugarCRM downloaded our applications and then went online to blog about them and their great experience.   SugarCRM is one of the great examples of how a company can be built using Web 2.0.  More importantly, the SugarCRM roadmap is full of collaboration tools that will be released shortly.  So please keep your eyes open on my business blog at SugarCRMSoutheast and www.sugarcrm.com for SugarCRM release 5.0 announcements.  In the mean time, go to SugarForge and comment and/or blog about it online.....we're listening and developing based on your input!

What do you think?  Are Web 2.0 technologies being used in CRM today?  If not, how would you incorporate Web 2.0 into your CRM application?  (Please comment!)

Forrester on SugarCRM

Forrester recently has a case study highlighting Sugar CRM. For the uninitiated Sugar CRM is a commercial open source CRM product business, with all of the source code to the public but maintain a commercial business by providing services and...

www.sugarcrm.com

Read more

Four Steps to Better Business Leads From Search

Jon Miller's new article on his blog "Four Steps to Better Business Leads From Search" is now available at Marketo . 

In the article, Jon argues that many B2B companies have a chasm between the pay-per-click campaigns that generate clicks and the campaigns that help turn those clicks into customers. When the goal of search marketing is to drive high-quality leads to sales, no B2B pay-per-click campaign is complete without these additional "post-click" steps:

• Send the click to a targeted landing page that's optimized for the ad and keyword.
• Gather explicit and implicit data to analyze and score the lead, passing the hot leads to your sales force.
• Use lead nurturing to stay in touch and build a relationship with leads that are not yet sales ready.
• Track leads through the revenue pipeline, measure the impact of each click on revenue, and apply closed-loop learning to tune your campaign and optimize bids.

In other words, B2B search marketing needs be an integrated part of a complete demand generation process that includes landing pages, lead analytics, lead nurturing, and closed-loop measurement.

Check out the article: Four Steps to Better Business Leads From Search.

Sponsored by: PPC software for B2B from Marketo, now in beta testing.

Jon Miller's new article on his blog "Four Steps to Better Business Leads From Search" is now available at Marketo . 

In the article, Jon argues that many B2B companies have a chasm between the pay-per-click campaigns that generate clicks and the campaigns that help turn those clicks into customers. When the goal of search marketing is to drive high-quality leads to sales, no B2B pay-per-click campaign is complete without these additional "post-click" steps:

• Send the click to a targeted landing page that's optimized for the ad and keyword.
• Gather explicit and implicit data to analyze and score the lead, passing the hot leads to your sales force.
• Use lead nurturing to stay in touch and build a relationship with leads that are not yet sales ready.
• Track leads through the revenue pipeline, measure the impact of each click on revenue, and apply closed-loop learning to tune your campaign and optimize bids.

In other words, B2B search marketing needs be an integrated part of a complete demand generation process that includes landing pages, lead analytics, lead nurturing, and closed-loop measurement.

Check out the article: Four Steps to Better Business Leads From Search.

Sponsored by: PPC software for B2B from Marketo, now in beta testing.

Jon Miller's new article on his blog "Four Steps to Better Business Leads From Search" is now available at Marketo . 

In the article, Jon argues that many B2B companies have a chasm between the pay-per-click campaigns that generate clicks and the campaigns that help turn those clicks into customers. When the goal of search marketing is to drive high-quality leads to sales, no B2B pay-per-click campaign is complete without these additional "post-click" steps:

• Send the click to a targeted landing page that's optimized for the ad and keyword.
• Gather explicit and implicit data to analyze and score the lead, passing the hot leads to your sales force.
• Use lead nurturing to stay in touch and build a relationship with leads that are not yet sales ready.
• Track leads through the revenue pipeline, measure the impact of each click on revenue, and apply closed-loop learning to tune your campaign and optimize bids.

In other words, B2B search marketing needs be an integrated part of a complete demand generation process that includes landing pages, lead analytics, lead nurturing, and closed-loop measurement.

Check out the article: Four Steps to Better Business Leads From Search.

Sponsored by: PPC software for B2B from Marketo, now in beta testing.

Jon Miller's B2B Marketing Blog List

B2B Marketing Blogs

• 10,000 Marshmallows – ViaMetric's blog focuses on primarily on marketing accountability. The name: How do you eat 10,000 marshmallows? One at a time.
• Accelerating IT Sales – Barry Harrigan blogs about online strategies that shorten your sales cycle.
• Anything Goes Marketing – Chad Horenfeldt shares tips and tricks to improve your online marketing skills.
• Approvr Blog – Topics in marketing operations, including managing proofing and approvals.
• Ask Justin Hitt Blog – Addressing challenges faced by Sales and Marketing Management of industrial and high-tech business-to-business organizations.
• B2B Email Marketing Best Practices – Tamara Gielen focuses on B2B email marketing from a doer's perspective.
• B2B Insight - Ephraim Cohen's writes about corporate communications and PR from a B2B perspective.
• B2B International – B2B market research consultancy focused on international issues.
• B2B Knowledge Sharing – Scott Gillum of MarketBridge blogs about the constantly changing world of B2B Sales and Marketing.
• B2B Lead Generation Blog - Brian Carroll's blog focuses on B2B lead generation, sales leads, and marketing for the complex sale.
• B2B Marketing Confidential - Andy Hasselwander provides news and insights from across the B2B marketing landscape.
• B2B SEO - Galen De Young blogs about Business-to-Business Search Engine Optimization.
• B2B SEO Blog - Dave Martin shares ideas about internet marketing for B2B companies.
• B2B Web Strategy – Business-useful, thought-leadership information about driving traffic, engaging visitors, conversion, measurement, and internet marketing from the folks at eMagine.
• B2B Web Strategy – eMagine's blog about driving traffic, engaging visitors, conversion, measurement, and internet marketing.
• B2Blog – Dave J uses his perspective as a marketer in the trenches to write about the dramatic changes affecting industrial marketing / B2B marketing.
• Bad Marketing – Todd Ebert tells the good, the bad and the ugly of B2B marketing, and gives ideas for on improving it.
• Bark in B2B Marketing – Extraprise's corporate blog about B2B database marketing and marketing automation.
• BeeToBee – Not a blog… like Digg for B2B Marketing. Check it out.
• Better Closer Blog – Bill Rice's blog gives tips and techniques that will have you turning more prospects into customers.
• Bill Hartzer – Bill writes about corporate website marketing and search engine optimization for B2B companies. (Bill's website is Corporate Website Marketing and his LiveJournal blog republishes press releases about Search Engine Optimization and B2B website tips.
• Blogfrey – From B-to-B branding and integrated marketing communications agency Godfrey.
• Branding and Marketing – Chris Brown writes for business professionals with an interest in branding and marketing, with a focus on building awareness.
• B-to-B Tech Marketing Blog – Conversations about marketing to IT and developers by Pauline Beall of CMP Media.
• Buzz Marketing for Technology – Paul Dunay from BearingPoint shares innovative ideas and information for marketing technology companies.
• cadenceblog – Ideas, tools, and trends in IT B2B Marketing and Sales.
• Dealing with Darwin - Geoffrey Moore (author of Crossing the Chasm and other books on high-tech marketing) writes occasionally about B2B marketing strategy.
• Demandblog – Best practices in B2B demand generation (back again after a long pause?).
• Elevation: From Thought Leadership to Market Leadership – Britton Manasco helps companies develop and tell their stories of customer success.
• Enterprise Software Executive – David Gearhart's blog is dedicated to helping enterprise software executives increase sales and improve marketing.
• Freaking Marketing – Robert Rosenthal shares all types of marketing tips, including B2B marketing and lead generation categories.
• Guerrilla Consulting – Michael McLaughlin helps consultants market themselves with breakthrough tactics for winning profitable clients.
• I Confess – Rob DeRobertis shares stories in B2B high tech marketing.
• Idea Sellers – Daniel Sitter writes about better tips for selling.
• Industrial Search Engine Marketing – Blog by ecreativeworks, a web design and search engine marketing /SEO firm focused on Industrial Marketing.
• Jim Logan's Blog – B2B Consulting and Copywriting
• LeadBuying.com – Conversations on lead buying, including a blog and an open forum and wiki.
• Life as a B2B Technology Marketer – Paul Woods is a Marketing Technologist based in Brisbane, Australia.
• Manhattan Marketing Maven – Danny Flamberg shares practical hands-on marketing and advertising tips.
• Marcom Writer Blog – Dianna Huff delivers news, riffs, and commentary on all things relating to B2B marketing communications.
• Marketing Interactions - Ardath Albee writes thought-provoking posts about marketing and sales integration, shortening sales cycles, and improving sales tools.
• Marketing MO – Marketing tips from the trenches for B to B marketers, executives, entrepreneurs & consultants.
• Marketing Monitor – Search Engine Marketing articles from Enquiro.
• Marketing Operations at Work – Marketing Operations Partners blogs about the emerging discipline of Marketing Operations.
• Marketing Productivity Blog – Jim Novo writes about moving from a low accountability to high accountability business model.
• Marketing Today – Peter DeLegge blogs about marketing with special attention given to internet marketing and business-to-business marketing issues and trends.
• McBru Blog – From advertising and PR agency McClenahan Bruer Communications.
• Modern B2B Marketing - Jon Miller shares Marketo's latest thinking about B2B marketing, from best practices in search engine marketing to lead nurturing to marketing accountability.
• My Educated Guess –TechTarget’s Client Consulting Team blog about topics such as branding, positioning, and lead generation.
• Opinionated Marketers – Maureen Rogers and John Whiteside share their opinions on marketing (not all B2B).
• Out of my Gord – Gord Hotchkiss blogs about Search Engine Marketing for B2B companies.
• Pacifica Group – Sridhar Ramanathan writes about driving revenue growth for technology firms.
• PowerPR - B2B Marketing – Business to business relations as they relate to marketing.
• PPC b2b – News, articles and tips from the Web Marketing world.
• PR2.0 – Brian Solis' blog fuses public relations, social media, and new media marketing.
• RefreshWeblog – John Rasco blogs about B2B web marketing and SEO news.
• Revenue Journal - Kristin Zhivago's writes about revenue-increasing insights, strategies and techniques for CEOs and entrepreneurs.
• Sales Lead Insights - Mac McIntosh blogs about ways to boost your business with B2B marketing and B2B sales lead generation.
• Savvy Internet Marketing – Pam Swingley discusses internet marketing for technology and B2B firms.
• Selling in the Salesforce.com Era – Aaron Ross writes about accelerating growth, reducing uncertainty, and creating a predictable sales machine in the on-demand era.
• Selling to Big Companies – Jill Konrath's step-by-step guide for sellers who want to get their foot in the door of large corporations.
• SEO-Space – Organic search engine marketing thoughts and insights with a B2B twist.
• Shiblog– Prescott Shibles shares B2B internet marketing and media insight.
• ShopTalk – John Caddell gives a daily look at business-to-business marketing, highlighting trends, focusing on what works and what doesn't.
• Simplenomics – Mike Sigers blogs about sales, marketing and customer service the "Simplenomics Way".
• Six Sigma Selling – Michael Webb writes about improving sales processes, including sales and marketing integration.
• Small Business B2B Marketing – Scott Thompson occasionally writes about marketing trends & insight for small business-to-business companies.
• The Business Of Business Marketing – Mike Bawden shares insights, information and advice on B2B marketing and brand building.
• The Complex System – Jeff Solomon’s Blog about sales lead management, software automation, business strategy & personal methodology.
• The Credibility Branding Blog – Jennifer McLean blogs about accelerating sales through credibility.
• The Innovative Marketer – Steve Gershik shares news and developments from the demand generation industry.
• The Lonely Marketer – The small company Marketing Manager can be planning print advertisement and mailings in the morning and discussing blogs and optimization over lunch. Patrick Schaber discusses these topics and everything in between.
• The Marketing Excellence blog – Eric Kintz of HP discusses key industry trends (such as the social web) and best practices in building the future Marketing function in the tech industry.
• Tyco Blog – Tim Young, formerly of the B2B Lead Generation & Management Blog, writes about sales, marketing, and strategy for business owners and executives.
• WebMama's Look at the Web – WebMama, aka Barb Coll, focuses on search engine marketing for B2B companies.
• Writing Whitepaper's Blog – Michael A. Stelzner shares the latest trends in writing and marketing whitepapers.

• 10,000 Marshmallows – ViaMetric's blog focuses on primarily on marketing accountability. The name: How do you eat 10,000 marshmallows? One at a time.
• Accelerating IT Sales – Barry Harrigan blogs about online strategies that shorten your sales cycle.
• Anything Goes Marketing – Chad Horenfeldt shares tips and tricks to improve your online marketing skills.
• Approvr Blog – Topics in marketing operations, including managing proofing and approvals.
• Ask Justin Hitt Blog – Addressing challenges faced by Sales and Marketing Management of industrial and high-tech business-to-business organizations.
• B2B Email Marketing Best Practices – Tamara Gielen focuses on B2B email marketing from a doer's perspective.
• B2B Insight - Ephraim Cohen's writes about corporate communications and PR from a B2B perspective.
• B2B International – B2B market research consultancy focused on international issues.
• B2B Knowledge Sharing – Scott Gillum of MarketBridge blogs about the constantly changing world of B2B Sales and Marketing.
• B2B Lead Generation Blog - Brian Carroll's blog focuses on B2B lead generation, sales leads, and marketing for the complex sale.
• B2B Marketing Confidential - Andy Hasselwander provides news and insights from across the B2B marketing landscape.
• B2B SEO - Galen De Young blogs about Business-to-Business Search Engine Optimization.
• B2B SEO Blog - Dave Martin shares ideas about internet marketing for B2B companies.
• B2B Web Strategy – Business-useful, thought-leadership information about driving traffic, engaging visitors, conversion, measurement, and internet marketing from the folks at eMagine.
• B2B Web Strategy – eMagine's blog about driving traffic, engaging visitors, conversion, measurement, and internet marketing.
• B2Blog – Dave J uses his perspective as a marketer in the trenches to write about the dramatic changes affecting industrial marketing / B2B marketing.
• Bad Marketing – Todd Ebert tells the good, the bad and the ugly of B2B marketing, and gives ideas for on improving it.
• Bark in B2B Marketing – Extraprise's corporate blog about B2B database marketing and marketing automation.
• BeeToBee – Not a blog… like Digg for B2B Marketing. Check it out.
• Better Closer Blog – Bill Rice's blog gives tips and techniques that will have you turning more prospects into customers.
• Bill Hartzer – Bill writes about corporate website marketing and search engine optimization for B2B companies. (Bill's website is Corporate Website Marketing and his LiveJournal blog republishes press releases about Search Engine Optimization and B2B website tips.
• Blogfrey – From B-to-B branding and integrated marketing communications agency Godfrey.
• Branding and Marketing – Chris Brown writes for business professionals with an interest in branding and marketing, with a focus on building awareness.
• B-to-B Tech Marketing Blog – Conversations about marketing to IT and developers by Pauline Beall of CMP Media.
• Buzz Marketing for Technology – Paul Dunay from BearingPoint shares innovative ideas and information for marketing technology companies.
• cadenceblog – Ideas, tools, and trends in IT B2B Marketing and Sales.
• Dealing with Darwin - Geoffrey Moore (author of Crossing the Chasm and other books on high-tech marketing) writes occasionally about B2B marketing strategy.
• Demandblog – Best practices in B2B demand generation (back again after a long pause?).
• Elevation: From Thought Leadership to Market Leadership – Britton Manasco helps companies develop and tell their stories of customer success.
• Enterprise Software Executive – David Gearhart's blog is dedicated to helping enterprise software executives increase sales and improve marketing.
• Freaking Marketing – Robert Rosenthal shares all types of marketing tips, including B2B marketing and lead generation categories.
• Guerrilla Consulting – Michael McLaughlin helps consultants market themselves with breakthrough tactics for winning profitable clients.
• I Confess – Rob DeRobertis shares stories in B2B high tech marketing.
• Idea Sellers – Daniel Sitter writes about better tips for selling.
• Industrial Search Engine Marketing – Blog by ecreativeworks, a web design and search engine marketing /SEO firm focused on Industrial Marketing.
• Jim Logan's Blog – B2B Consulting and Copywriting
• LeadBuying.com – Conversations on lead buying, including a blog and an open forum and wiki.
• Life as a B2B Technology Marketer – Paul Woods is a Marketing Technologist based in Brisbane, Australia.
• Manhattan Marketing Maven – Danny Flamberg shares practical hands-on marketing and advertising tips.
• Marcom Writer Blog – Dianna Huff delivers news, riffs, and commentary on all things relating to B2B marketing communications.
• Marketing Interactions - Ardath Albee writes thought-provoking posts about marketing and sales integration, shortening sales cycles, and improving sales tools.
• Marketing MO – Marketing tips from the trenches for B to B marketers, executives, entrepreneurs & consultants.
• Marketing Monitor – Search Engine Marketing articles from Enquiro.
• Marketing Operations at Work – Marketing Operations Partners blogs about the emerging discipline of Marketing Operations.
• Marketing Productivity Blog – Jim Novo writes about moving from a low accountability to high accountability business model.
• Marketing Today – Peter DeLegge blogs about marketing with special attention given to internet marketing and business-to-business marketing issues and trends.
• McBru Blog – From advertising and PR agency McClenahan Bruer Communications.
• Modern B2B Marketing - Jon Miller shares Marketo's latest thinking about B2B marketing, from best practices in search engine marketing to lead nurturing to marketing accountability.
• My Educated Guess –TechTarget’s Client Consulting Team blog about topics such as branding, positioning, and lead generation.
• Opinionated Marketers – Maureen Rogers and John Whiteside share their opinions on marketing (not all B2B).
• Out of my Gord – Gord Hotchkiss blogs about Search Engine Marketing for B2B companies.
• Pacifica Group – Sridhar Ramanathan writes about driving revenue growth for technology firms.
• PowerPR - B2B Marketing – Business to business relations as they relate to marketing.
• PPC b2b – News, articles and tips from the Web Marketing world.
• PR2.0 – Brian Solis' blog fuses public relations, social media, and new media marketing.
• RefreshWeblog – John Rasco blogs about B2B web marketing and SEO news.
• Revenue Journal - Kristin Zhivago's writes about revenue-increasing insights, strategies and techniques for CEOs and entrepreneurs.
• Sales Lead Insights - Mac McIntosh blogs about ways to boost your business with B2B marketing and B2B sales lead generation.
• Savvy Internet Marketing – Pam Swingley discusses internet marketing for technology and B2B firms.
• Selling in the Salesforce.com Era – Aaron Ross writes about accelerating growth, reducing uncertainty, and creating a predictable sales machine in the on-demand era.
• Selling to Big Companies – Jill Konrath's step-by-step guide for sellers who want to get their foot in the door of large corporations.
• SEO-Space – Organic search engine marketing thoughts and insights with a B2B twist.
• Shiblog– Prescott Shibles shares B2B internet marketing and media insight.
• ShopTalk – John Caddell gives a daily look at business-to-business marketing, highlighting trends, focusing on what works and what doesn't.
• Simplenomics – Mike Sigers blogs about sales, marketing and customer service the "Simplenomics Way".
• Six Sigma Selling – Michael Webb writes about improving sales processes, including sales and marketing integration.
• Small Business B2B Marketing – Scott Thompson occasionally writes about marketing trends & insight for small business-to-business companies.
• The Business Of Business Marketing – Mike Bawden shares insights, information and advice on B2B marketing and brand building.
• The Complex System – Jeff Solomon’s Blog about sales lead management, software automation, business strategy & personal methodology.
• The Credibility Branding Blog – Jennifer McLean blogs about accelerating sales through credibility.
• The Innovative Marketer – Steve Gershik shares news and developments from the demand generation industry.
• The Lonely Marketer – The small company Marketing Manager can be planning print advertisement and mailings in the morning and discussing blogs and optimization over lunch. Patrick Schaber discusses these topics and everything in between.
• The Marketing Excellence blog – Eric Kintz of HP discusses key industry trends (such as the social web) and best practices in building the future Marketing function in the tech industry.
• Tyco Blog – Tim Young, formerly of the B2B Lead Generation & Management Blog, writes about sales, marketing, and strategy for business owners and executives.
• WebMama's Look at the Web – WebMama, aka Barb Coll, focuses on search engine marketing for B2B companies.
• Writing Whitepaper's Blog – Michael A. Stelzner shares the latest trends in writing and marketing whitepapers.